Where next for the Katie Price brand?  Oh yes - a magazine

I first came across Katie Price (aka Jordan) almost 10 years ago when I was working with a magazine publisher who had enjoyed amazing success by partnering with the former glamour model. Of course Jordan has now morphed into Katie Price and we’ve seen an incredible range of products based around her celebrity persona. A fly-on-the wall TV series; children’s books; numerous appearances on reality shows. It seems the public’s enthusiasm for Katie Price is undiminished. Or is it?

Perhaps the next extension of the Katie Price brand might prove to be less than successful. How long will this one last? Katie Price is launching a magazine all about….Katie Price.

Price - who has already released four autobiographies - says her new publication, Katie: My Magazine, will allow fans to see a different side to her. It will launch on 7 September 2011.

At the magazine launch Katie explained “I’m excited to show a side of me you don’t see in the mags. So what would I ask myself if I was doing the interview? Read and find out.”

Features in the magazine will include “my tattoos and what they mean”, “inside my bathroom cabinet” and “blinging your wardrobe Katie-style”. Katie will also be making appearances at various WH Smith stores to sign copies of the magazine, which will be priced at £3.99.

How much demand will there be for this magazine. Just how many features can you run about one person? My guess is that it will quietly fold by Christmas. But then with demand for celebrity lifestyle insights, you never know!