What’s the secret of Nike’s success?

What’s the secret of Nike’s success and how do you keep your edge when you are number one in the market?

In this weeks edition of the rather excellent BBC World Service programme The Interview, Carrie Gracie asks Nike President Charlie Denson how he stays in touch with the latest trends.

Nike is the biggest sports clothing and footwear supplier in the world and Charlie Denson has been with the company for three decades.

The programme contains some great insights into brand development and the twin challenges of working with both fashion conscious youth, and superstars such as Roger Federer and ... er ... Tiger Woods!

BBC World Service: Interview with Charlie Denson, President of Nike