Blog
What’s behind the human instinct to ‘trust’?
Jim Riley
16th November 2011
Neuro economist, Paul Zak demonstrates how the hormone oxytocin promotes a variety of virtuous behaviors in humans such as trust, empathy and generosity. After ten years of research, Paul Zak established that oxytocin is the “moral molecule”. Click here for Paul Zak’s TED TALK on Trust, morality – and oxytocin.