What does it take to be a successful start up?

http://www.youtube.com/watch?v=nsnnqANt92YWith the launch of Rovio Entertainment's new game Bad Piggies this interview looks back on the early days of the technology and marketing phenomena that is Angry Birds. This case study provides a good discussion topic for entrepreneurism and business start ups with a business the students have a good understanding of.

The Youtube clip shows a brief interview Peter Vesterbacka (The Mighty Eagle) about the origins and initial strategies of the Finnish media company Rovio Entertainment and their key product Angry Birds.

As a discussion topic students should consider the following questions, discuss in groups and then feedback. The interview and the business provide many examples of the issues faced by entrepreneurs and how start up businesses can achieve success.

What does the 'Mighty Eagle' believe are the main reasons behind Angry Birds success?

How important for Angry Birds was understanding the product?

How important for Angry Birds was understanding the industry and competition?

How important for Angry Birds was understanding the customers?

What skills do 'The Mighty Eagle' and the management at Rovio have?

How do Rovio keep Angry Birds new and popular?

Has it all been plain sailing for Rovio?

Why do YOU think Angry Birds has been such a success?