Blog
Water water everywhere....
30th January 2012
What do you think of when you think of water?
Here’s a fun lesson to share with your AS Business class.
Water is boring, uninteresting and dull. Some people take drinking the recommended 2 litres a day very seriously, others couldn’t care less. Some people think bottled water is a rip off, why should they pay over the odds for something they can get from their tap for free! Others will gladly pay up to £3 a litre, if the packaging and promotion are as they would like.
Why do people keep buying it? Water in the UK has a sell by and use by date. Since when did water ‘go off’? You however are an advertising agency that has been contacted by Malcolm and Vernon. They are keen to re-launch their family run business and start to increase their sales revenue for their bottled Water ‘Malvern Water’. Sales have recently started to decline and you must make this product popular once again.