Virgin plays on brand heritage and brand extension to launch Virgin Money

Virgin Money - the new name for the former Northern Rock - is a further example of brand extension by Virgin. This new advert focuses on Virgin’s long history of brand extensions that has taken the brand from being a record label, to an airline, train operator and more. Do you think this approach will be successful? Does it make existing and potential customers more likely to entrust their financial affairs to Virgin Money? Take a look at the advert and see what your think…