Video case study - the boom in renting

A classic method of for a business to conserve cash is to rent assets rather than buy them. Consumers in the UK seem to be picking up on this tactic - the market for product rentals is booming. The growing demand for rented products could see a return to the high street of rental businesses similar to Rediffusion. A great video case study to illustrate how demand can shift from one market to another:

Download student worksheet (including video link)