Video case study - Swine flu boosts demand

The media frenzy over swine flu has provided some good examples of businesses and organisations that suffer or benefit from an external shock such as a health scare.

Here is a short video that describes how a healthcare supplier has experienced a sudden increase in demand for its product range as a result of corporate concern over the swine flu outbreak. A great example to use when it comes to explaining how demand can be affected by external factors. Some good shots of sales orders in process and the warehouse too.

Download student worksheet (including video link)