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Video Case Study - Profitability of Onion Farming

Jim Riley

12th January 2009

This video clip provides some excellent insights into the problems faced by farmers supplying the major supermarkets. The video tells the story of an long-standing onion farmer whose business is suffering from various factors - including the buying power of supermarkets, the effect of cheap imports and the rising production costs (e.g. energy). A great starting point for a fruitful discussion with students.

Download student worksheeet (pdf) including video link

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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