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Video Case Study - Luxury Sound Maker Ditches CDs
Jim Riley
4th December 2009
A lovely video clip from the BBC that can be used to make loads of good points on topics like product life cycle, demand, distribution channels, niche segmentation etc.
Linn Products is a specialist manufacturer of very high quality sound systems - targeting a genuine and luxury market niche. As the video explains, changes in the music industry, and customer needs to access the very best standards of audio, have prompted it to stop making CD` players as part of its product range.
Download video case study worksheet