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Video case study - Living Salads
Jim Riley
9th February 2009
A terrific three minute video from the Working Lunch team is perfect for the new AQA & Edexcel AS Business units. Andrew Johnson was made redundant, so he set up a business in a sector he knew well and to exploit the fastest-growing part of the salads market. Packed full of relevant material, including:
- Economies of scale + production flexibility allow Living Salads to compete effectively on price
- Investment in production capacity
- Market segmentation, growth and value
- Competing effectively against larger operators
Download student worksheet (pdf) and video link
Download editable (Word) version of worksheet