Video Case Study - Exporters Benefit from a Weaker Pound

This super video clip is an excellent example of how the recent weakness in the Pound can generate sales opportunities for exporters. With a price advantage of around 25-30%, exporters with the right product and a suitable promotional mix can win significant new business during 2009 (we need them to!). A great video too for explaining in simple terms how an exporter can hedge the risk foreign exchange fluctuations. Certainly worth showing to the A2 students…

Download student worksheet (pdf) and video link