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Video case study - demand for real ale bucks the trend

Jim Riley

13th December 2008

Another good example of a start-up business prospering in its small niche, even when the mass-market is suffering. This video clip looks at how demand for real ale is growing despite the decline in pub trade and the effect of increasing beer taxes.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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