Video case study - competition drives down prices in India

A great video here describing the effect on prices of intensive competition in the Indian mobile phone market. With over 500 million mobile phone users in India, there are now at least twelve mobile network operators, including UK-based multinationals like Vodafone. However, the effect of excess capacity and price wars in the market has been to drive down industry revenues, despite the growth in subscriber numbers. Only the strong will survive - but who will they be?

Watch BBC video on Indian Mobile Phone network.