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Video Case Study - Christmas Tree Pricing

Jim Riley

5th December 2008

A nice seasonal touch to this video clip which explains how increased production and buying costs may lead to a substantial increase in christmas tree prices in 2008. Will higher prices encourage consumers to buy an artificial tree, or will they accept the price-rises and stick with the real thing? A great story to introduce costs, revenues and demand

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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