Video case study: battling for survival in the restaurant trade

The consumer downturn has hit the UK restaurant trade particularly badly and record numbers of establishments are failing according to data for the first half of 2009. In the battle to survive, restaurant owners are taking risks by diversifying into the cafe trade and also looking to boost demand through aggresive sales promotion. This BBC video highlights the attempts of one restaurant entrepreneur to stay in business.

Download student worksheet (including video link)