Understanding the Growth and Changing Nature of the Digital Society

This is pretty fundamental stuff, but essential background to an understanding of how digital technologies are changing the external environment facing businesses. The increasing use of modern network technologies is changing people's daily social and economic lives. Today, anyone and everyone can engage interactively in digital spaces. This animated video from the research team at Deutsche Bank explains the major shifts in the use of digital technology which are helping to cultivate a more collaborative digital society. The implications for businesses are pretty profound, not the least in relation to innovation and the open sourcing of technologies and ideas.