Uber ... and out?

Like Ryanair, Uber is a business that is regularly in the news headlines. The decision taken by Transport for London on Friday not to renew their licence to operate in the capital has provided a great deal of coverage, and again like Ryanair, covers a huge range of business topics.

If you were operating as a minicab driver in London, and not working for Uber, how would you alter your marketing mix in response to this news?

Some useful reports on the BBC website which offer some analysis of the story: 'What does London's Uber ban mean', and 'Uber London licence: direct anger at firm, says mayor'.