Triumph - A Classic Case of Niche Export Success

Many thanks to Allan Todd for spotting this superb article from the Independent which makes perfect reading for all our AQA BUSS2 & BUSS4 students in particular as they prepare for exams this summer. The article is about the boom in British motorbikes such as the Triumph and Royal Enfield Bullet who’s sales have defied the recession and growth in an ever decreasing market. BUSS2 students will latch on to the niche marketing and product range aspects with BUSS4 pupils being able to analyse the emerging market angle and the globalisation focus that is indicated in the article. A sample essay that Allan will practice with his pupils will be:

To what extent can successful marketing practices that Triumph, and any company that you have studied, defy a global recession or are other factors to be considered?

http://www.independent.co.uk/life-style/motoring/features/triumph-drives-brit-bike-boom-2269173.html