Blog

Towels at the Ready

Jim Riley

30th July 2009

Thomas Cook is offering Germans the opportunity to pre-book sun loungers before they arrive at their hotel on their holiday. The tour operator is offering tourists the chance to pay in advance for a poolside lounger when they book a Mediterranean package holiday, The offer is open to Germans only and they can pre-book a spot by the pool for 3 euros a day. Hotels in Turkey, Egypt and the Canary Islands have signed up. Thomas Cook hopes the scheme will end the perceived “beach towel wars”. Towel wars may still occur during the summer months though as this offer is only available on winter holidays.

There is a further article on this in today’s Telegraph.

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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