Enrichment
Leadership: Tough Decisions to Turn Starbucks Around

29th January 2012
Here is a gem of an interview with Howard Schultz, CEO of Starbucks. In this short (3 minute) clip he discusses the difficult decisions he had to make about the business when he returned as CEO, including closing stores and making staff redundant.
You might also like

Starbucks Pricing Strategy Under Attack in China
2nd November 2013
Job enrichment
Study Notes
Marketing Objectives (Introduction)
Study Notes

Paul Polman: Leadership and Sustainability
25th May 2015

Takeover Strategy: Sainsbury's and Argos
6th January 2016
Leadership Styles: Blake Mouton Managerial Grid
Topic Videos
Marketing "Keyword Chop" Activity
Quizzes & Activities
Daily Email Updates
Subscribe to our daily digest and get the day’s content delivered fresh to your inbox every morning at 7am.
Signup for emails