The Strategic Challenges Facing International Airlines Group - Interview with Willie Walsh

A superb interview here absolutely packed with relevant topics for all A2 business students. Willie Walsh, CEO of IAG (the merged firm that brought together British Airways and Iberia) provides a wide-ranging overview of the strategic issues facing IAG and the airline industry. He talks at length about the strategic rationale for the BA/Iberia merger and the benefits that the merger (as part of a broader process of airline industry consolidation) is starting to generate.

This interview is perfect for students preparing for AQA BUSS4 2012 on Takeovers and Mergers. Take a look at the section starting at about 5 mins 45 seconds, where Walsh talks about the difference between mergers and acquisitions.

Walsh also explains his view on what is meant by leadership in business and explains something about what is involved in being a CEO. He talks about the need to address stakeholder concerns.

BUSS4 gold dust!