The royal wedding and the explosion of new media options

The internet, mobile phone technology and social media, along with television will result in nearly 35% of the world’s population watching the royal wedding next month. Even entrenched media giants such as CNN and BBC, not to mention cable channels such as Disney and several broadcasters are designing strategies to reach out to wider audience. Why so much of the world will stop for the royal wedding, surpassing any other previous notable event in the world? The answer lies in the vivid display of new media options. Read the article here ……