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The Marketing Mix Song

Jim Riley

10th October 2011

Many thanks to Sue Hall for suggesting this YouTube video which provides an “alternative” approach to explaining the marketing mix. Despite (or perhaps because of) the worst vocals in YouTube history, the video covers all the basics of the Four Ps. Enjoy

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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