The Marketing Map

The Marketing Map is a really useful tool to help students to plan a marketing campaign using the Marketing Map as a stimulus.

http://www.marketing-map.co.uk/

This Marketing Map is a really useful talking point for students to decide on an appropriate marketing strategy for a chosen business. You can request a download for free. I have had this printed on A3 paper and laminated to be used in lessons as a talking point. Students can use it for group work to consider an appropriate marketing strategy for a business. This has been useful for the BTEC Level 3 course Unit 10 where they need to select and justify their choice of promotional methods. I'm sure you could use this resource in a number of different ways.

http://www.marketing-map.co.uk/