The decline stage of the product life cycle speeds up for Blockbuster

DVD rental giant Blockbuster has announced it is to close a fifth of its US store portfolio in a bid to cut costs and conserve cash. The Blockbuster strategy is a classic example of the actions that get have to be taken by a business when its core product is rapidly being overtaken by technology…

The Times article here has a good write-up on the business strategy behind the decision.

To enage students in a different way, you could also show them this classic Onion News Network video on the demise of Blockbuster: