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The Costs of Poor Customer Service - United Airlines and the Guitar Hero

Jim Riley

5th October 2009

Many thanks to Adam Fraser at Netherhall for suggesting this superb video example to use to illustrate the costs of poor customer service…

A couple of months ago this Canadian singer got his revenge, and caused United Airlines huge problems, when his customer service gripes were turned into a You Tube hit. The first video below has a useful news item from ITN explaining the story in brief. The second video, further below, has the full version of the hit song.

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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