The Case for Transformation

Here is a fantastic article from The Guardian’s excellent Sustainable Business Blog on the challenges businesses face in transforming to flourish in the future. If there is one criticism it’s that it comes two and a half months too late for AQA BUSS4 students!

The ideas here should really stretch and challenge more able students looking to differentiate themselves with well-informed answers to A Level and equivalent essay questions. It is packed full of up to date thoughts on issues such as leadership, organisational structure, CSR and Creating Shared Value, engaging with stakeholders and marketing and brand development in the new digital age.

Well worth a read.