The Business Studies of Angry Birds

Angry Birds has been the number 1 app on nearly every mobile platform. This excellent interview is with Peter Vesterbacka - the man behind Angry Birds. Produced by gamemaker Rovio, it has been the number one app in the UK (on Android and iPhone) for the past year and leads the charts in 70 other countries. To date, the Angry Birds has been downloaded over 75 million times worldwide. At the Mobile World Congress he talks to the FT’s Mary Watkins, technology correspondent, about the gravitational shift to mobile technology and the formula for making a winning app. He also talks about the profitability of the Angry Birds app and the basic marketing mix applied to the game. Absolutely loads of great business studies material in this interview that should really resonate with students;

Here is the interview: