The Big Top is Big Business

The people running this business are a bunch of clowns.We'll, actually, that's not fair. But, it's almost right!This video from CNN provides an insight into the operational complexity behind a historic travelling circus that rolls around the USA throughout the year. Each year, the three versions of the Ringling Bros. and Barnum & Bailey Circus perform in 120 cities, with 1,200 performances. The family-owned business has a clear marketing orientation, as demonstrated by the interviews with Nicole and Alana Feld - the two leaders of the business.