Tesco adapts to the South Korean market

We all know about the success and dominance of Tesco in the UK where it has a market share of around 30%. Globally it is one of the biggest retailers in the world and it now has stores in 14 countries. This clip is a great example of how Tesco have adapted to the South Korean market where it is the market’s number two, with fewer stores than the number one company.

This clip includes evidence of the role of market research before utilising the technology of smartphones and Quick Response (QR) codes to take on the market leaders, causing online sales to grow by 130%!