Technology in business - RFID takes on the counterfeiters

Another gem of a video from the BBC Business team. This is a great example of how technology can be harnessed to improve profitability by protecting the intellectual property or brand reputation. RFID tags (radio frequency) have been around quite a while but their unt cost made them uneconomical for use in protecting high volume manufacture - until now. The rapid growth of counterfeit products, particularly from emerging markets like China, creates problems for firms that have invested heavily in product innovation or branding.