Technology in action - behind the scenes at the Ocado warehouse

This seven minute video has been produced by Ocado as part of its flotation process. It is designed to explain to potential investors how Ocado has used technology to create competitive advantages in the online grocery market…

The senior management team at Ocado tell the story during the video - lots of great footage of technology being used as a competitive weapon. Really useful material to help explain how a genuinely online business attempts to compete with the main grocery supermarkets.