Technological change - the “consumerisation of technology”

This is a neat two-minute video from The Economist (in October 2011) which provides an ideal introduction to a key concept - the “consumerisation of technology”. Essentially this is about the integration of consumer tech products into the world of work. The main example provided is that of the smartphone, but you can apply the same concept to other hardware products such as tablets and also to software as a service (“SaaS”) such as cloud-based storage.