Blog
Teaching added value: introducing the world’s first zero-star hotel
Jim Riley
7th February 2010
Looking for an alternative way of teaching the important concept of added value? Why note try this jaw-dropping video interview by the excellent Richard Quest on CNN. Richard took a look at a genuine no-frills segment of the travel industry…a zero star hotel.
Click to view the video below:
Null Stern opened in April 2009. Pricing? About £6 per night. Complimentary slippers are provided for walking across the icy concrete floors - while customers enter a draw to decide who gets the luxury of a hot morning shower. And with no windows, the only view of the outside world is via a row of monitors in reception.
Who is the target customer for the Null Stern Hotel? The very, very cost-conscious business traveller?