Takeover insights: Kraft & Cadbury - The Story in Video Clips

The Kraft Foods hostile bid for Cadbury received extensive coverage in the media and many of the issues and well covered in this series of short news clips which help tell the story of the deal. Plenty in here for students, including issues around takeover pricing, strategic rationale, the impact of the deal on shareholders and other stakeholders.

Analysing the price initially offered by Kraft

Analysing who might counter bid and how much Kraft should pay (from the perspective of Kraft shareholders)

Cadbury rejects the initial bid:

Concerns from stakeholders, including Unions:

Kraft gets agreement from Cadbury:

Negative local reaction to the takeover being completed

Kraft & Cadbury - One Year On