Takeover insights: Kraft & Cadbury - Behind the Scenes of the Bid Defence

This is a simply wonderful video that was produced by the bid defence team at Cadbury to record the process of Kraft’s hostile bid for Cadbury between August 2009 and January 2010. Although ultimately their efforts were unsuccessful, it shows just how much effort is put into mounting a bid defence. Some great clips and interviews too with the people involved at the end. Highly recommended.

Ten minutes long, but packed with insights into the takeover process. At the time of posting this blog entry, the video has only been seen about 50 times on YouTube - it ought to become a classic for business teachers and students…