Blog
Surveys in the news - some useful cautionary advice
Jim Riley
13th September 2008
I came across this excellent recent series on the BBC website which encourages us to take news stories based on surveys and statistics with a large pinch of salt…
The five-article series looks at issues such as the misuse of survey responses (we see so many surveys in the business news) and misleading use of percentage calculations.
Well worth a quick read and perhaps adding as a link on your business VLE course.