Blog
Strictly and X-Factor Drive Demand for Pizza
Jim Riley
1st October 2009
A hat tip to Gavin Chatterton for flagging this super news story that provides a neat alternative to the useful lesson on Dominos Pizza…
Lots of business studies nuggets squeezed into this story in the Times:
- Growth of online sales
- Impact of TV advertising
- Market shares: Papa Johns has 138 outlets, compared with Dominos 600
- Market research: their pizza tastes better than Pizza Hut (allegedly)
- Organic growth strategy through the opening of new outlets
- Inferior goods and joint demand (econ)