Strategy in action - Download Cadbury CEO’s Action Plan

Fighting off the recent takeover bid from Kraft Foods, the CEO of Cadbury has made a presentation to analysts today which details the corporate strategy that he hopes will persuade shareholders to keep the business independent. The slides from Todd Stitzer’s presentation are available to download in pdf format and I highly recommend them. They are a great example of an effective CEO presentation and also contain a wealth of material that stronger A2 students in particular would benefit from.

Some specific areas to look out for:

- Slide 6: a clear statement of the goals of the business: note the combination of goals for organic revenue growth, net profit margin, return on capital and market share gain
- Slide 9 - illustration (and data) of where revenue growth has been achieved, splitting the growth into two parts - selling price increases and volume increases (revenue = price x quantity!)
- Slides 22-27: some great examples of how Cadbury is focusing Emerging Markets (AQA BUSS4) as a main driver of organic revenue growth over the next few years.