Strategy in a recession - Fusion Systems

A terrific article and audio interview clip on the BBC site that makes a great resource for business students preparing for AQA BUSS4 (UK Recession)...

Fusion Systems is a family-owned retailer and e-tailer that was doing really well until the credit crunch arrived. The article describes the management decisions taken by the owners to handle the sudden downturn in demand, including decisions taken about stocks which they subsequently had to reverse. Excellent stuff.

Here is the link to the article

Here is a link to the Fusion Systems website

Audio clip here: