Strategic Choice - On What Should Japanese Camera Makers Focus?

A superb short video here from the business team at Reuters which highlights a strategic challenge facing camera manufacturers in Japan.

Top-end cameras for professional use are almost all Japanese - Japan made 81% of all digital cameras in 2012.

However, the emergence of high quality photography features on smartphones has slowed down demand for mid-range digital cameras.

Camera makers are moving away from compact digital cameras and moving towards the high-end market segments where sales might be lower but profit margins are higher.