Stay small and focused - business lessons from Adele

Love this article in the Independent which examines why soul superstar Adele looks destined for long-term, not just short-term success. There are some key business lessons in there for students. Adele point-blank refuses to diversify from her core music product - the album. No festival performances; no arena gigs; no selling her tracks to be used in advertising. She’d rather stay focused on her core audience and provide them with value (no more album re-release rip-offs). Porter would love this approach - focused differentiation. A recipe for long-term business success rather than selling her soul for short-term financial gain.