Standing room only - on Ryanair?

The undisputed kings of publicity are at it again. The Telegraph is reporting a story in the Sun (an interesting decision in itself) that Ryanair is considering offering standing room options rather than seats on some of its flights. Apparently it can increase the passenger capacity by up to 50% and reduce costs (unit costs per passenger?) by 20% by doing this. A good example to use with students who might want to consider the +‘s and -‘s from various business perspectives…