Sources of finance - Brewdog ditches banks and taps the customer

A fascinating example here of how at fast-growth business has by-passed the slow-moving, rip-off banking sector and gone straight to its customers for finance - with rapid success!

Brewdog is a somewhat unconventional business, so perhaps it’s not surprising that they have opted for unusual finance-raising techniques. Their latest involves offering shares in the business to customers for £95 in return for a range of benefits. The customers were obviously keen - they raised over £0.5 million in just two days. A case of raising equity rather than bank debt - but with a twist.

You can read more about the finance-raising in this excellent Telegraph article.