Sources of business ideas - the cyclepod

Here is a good example of a small case study you could use to explain how personal experience can be the source of a successful business idea. In the case of James Steward, it was when someone stole his bike…

The business that James created as a result of his idea was Cyclepods. This article in the Sunday Times explains how he developed and financed the idea.

A great mini case study, partcularly for AQA & Edexcel AS Business Unit 1.