Social Media Marketing | Tighter Controls over Advertiser Access to Teenage User Data

Facebook and Instagram are taking a page out of the Apple playbook here by further restricting advertiser access to data on teenage users.

The Guardian reports here on changes to the shared Facebook/Instagram advertising platform which means that advertisers will no longer be able to see young users’ gender or type of posts they have engaged with.

Businesses wanting to use Facebook or Instagram to target posts and ads to a teenage audience will only be able to segment by user age and location, rather than interests, gender and other segmentation variables that, until recently, were a widely used part of social media marketing.

Of course, one option would be to prevent teenage accounts being shown any ads at all - which many might feel is preferable!