Social Media and Emotional Branding with Magnum ice cream

If you have been at our recent New to Edexcel Business CPD course, you will know that we have used the example of Magnum's new Pink and Black ice cream campaign to highlight teaching the Social Media and Emotional Branding aspects of the Marketing Mix on the specification. Here is a brief update - on the hottest July day ever recorded, the UK's biggest selling ice cream brand Magnum launched their new Summer holiday pop-up Pleasure Store in Covent Garden.