Selling is the way to respond to a recession

Mike Southon’s piece in the FT this weekend focused on how successful entrepreneurs take advantage of the opportunities, not the threats, posed by a recession…

Lots of useful business studies material in Mike’s article.

An economic downturn focuses most business on their cost base - quite rightly. But it is easy to forget the importance of investing in training and marketing, so that existing and potential customer relationships are sustained and built.