Segmentation & Pricing - the Ice-Cream Price Pyramid

I came across this interesting diagram in a presentation given by Unilever executives to global financiers a month ago which provides a possible way for students to map market positioning. The diagram illustrates where Unilever’s key ice-cream brands are positioned in terms of pricing (value at the bottom of the pyramid, up to premium at the top) and also for their intended consumption (out of home v at home). It’s a neat image and perhaps a really useful starting point for discussion.